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The Dark Knight: Play Till It Hurts

At our last office job, a certain coworker was quick to email with links to every new microsite that pertained to Dark Knight’s ongoing ARG/viral marketing campaign (each new puzzle is part of a larger online scavenger hunt, see). Frankly, it’s really very interesting—and maybe heartening, in a way—to see all these fans assembling clues, as if the whole internet were tackling a single problem together.

Yesterday, fans received SMS messages that eventually led them to www.whysoserious.com/laughtilithurts...

Laugh Til It Hurts carnival/circus flash game

...which is the site of the boringest flash game in the world. Think ‘Desert Bus’. Seriously, it’s horrible.

But the forumgoers at SuperHeroHype.com are relentless. And thanks to the efforts of someone who a) hacked whysoserious.com; b) actually played an utterly perfect game, or c) works at Warner and deliberately leaked some information to hurry this along, the message board discovered the knack to escaping the game and getting a redirect to the super-secret video. The video itself contains one still frame of Heath Ledger as the Joker; the internet kids have continued to painstakingly analyze the footage.

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