Wired’s Chris Kohler:
Found: A lifetime ago, @jennatar and I sat in a diner and brainstormed website names on a placemat.
The year was 2006! According to Kohler, I registered this domain the very next day. Other names in the mix: duckdragons; pixelface; any fabricated word that could combine some “variation on a popular Japanese word in the U.S. lexicon” or “variation on (peripheral).”